Somehow Etude House brand eyeshadows do no get as much love compared to the brands BB creams, skin care and lip products.
Originally I had wanted to buy Look At My Eyes in the color sweet potato latte (a dupe for Bobbi Brown Heather) a color used in the drama "The Innocent Man," but I accidentally picked the wrong color. A happy mistake, in my case, since this PP502 color is uber pretty!
It's a deep purple with no glitter or sparkles. I like to use this color to line my eyes rather than the typical black or brown. The purple looks great with brown eyes and it adds a hint of unexpected color.
Pigmentation is wonderful. One swipe gets a generous color payoff. It doesn't have any fall off. As with all eyeshadows, I always prime with Urban Decay's Primer Potion before use.
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